On average, every $1 spent on email marketing harvests approximately $44 in return. With an astonishing ROI like this, there is no way you can ignore the importance of email…
Peer review is the most important step of assessing a manuscript for publication in an academic journal. When an author submits a manuscript to an academic journal, the journal editor…
Facebook has proven itself to be the most accessible and inclusive interface between a business and its target audience. Through a Facebook page, any business can aim to: Gain visibility Enhance…
The current times are unpredictable, to say the least. 2020 has been a strikingly challenging year for everyone. Businesses are finding themselves dumbstruck at the hands of a pandemic that…
We are in a world where technology rapidly builds newer, stronger systems in place when the old starts to weaken and crumble. One such advancement is behavioural biometrics.
Successful eCommerce businesses that have been able to prosper in a cut-throat environment know what a treasure trove loyal customers can be. They toil hard to keep their existing customers…
How blockchain technology is transforming complex supply chains to bring in transparency and trust in operations.
The eCommerce landscape is a steep and slippery slope. Amazon has already captured nearly 50% of the total online retail in the US. Hundreds of eCommerce stores open every day…
When Seth Godin revealed that ‘Content marketing is the only marketing left’, businesses - big and small - across the globe took his word seriously. And, thanks to content marketing…
A Southwest passenger, Stacy Hurt, who flew home just a night before a chemotherapy session found out that her luggage was missing. That bag contained some treasured items (a rosary…