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Start your day with a refreshing cuppa over the latest in the world of Technology, AI, Marketing, and Innovation

Top 5 Email Marketing Mistakes Every Online Business Must Avoid
Digital and content

Top 5 Email Marketing Mistakes Every Online Business Must Avoid

On average, every $1 spent on email marketing harvests approximately $44 in return. With an astonishing ROI like this, there is no way you can ignore the importance of email…

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September 11, 2020
Peer Review of Academic Manuscripts – Use Google Docs!
Digital and content / Technology

Peer Review of Academic Manuscripts – Use Google Docs!

Peer review is the most important step of assessing a manuscript for publication in an academic journal. When an author submits a manuscript to an academic journal, the journal editor…

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August 21, 2020
Making your Facebook Page work | 5 must-dos for any business
Digital and content

Making your Facebook Page work | 5 must-dos for any business

Facebook has proven itself to be the most accessible and inclusive interface between a business and its target audience. Through a Facebook page, any business can aim to: Gain visibility Enhance…

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July 19, 2020
Customer experience trends for 2020 and beyond – From an eCommerce perspective
Technology / trends

Customer experience trends for 2020 and beyond – From an eCommerce perspective

The current times are unpredictable, to say the least. 2020 has been a strikingly challenging year for everyone. Businesses are finding themselves dumbstruck at the hands of a pandemic that…

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July 6, 2020
The good and the bad about biometrics | And, is there a better bet?
Technology / trends

The good and the bad about biometrics | And, is there a better bet?

We are in a world where technology rapidly builds newer, stronger systems in place when the old starts to weaken and crumble. One such advancement is behavioural biometrics.

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July 2, 2020
RFM segmentation – A complete guide for eCommerce players
user experience

RFM segmentation – A complete guide for eCommerce players

Successful eCommerce businesses that have been able to prosper in a cut-throat environment know what a treasure trove loyal customers can be. They toil hard to keep their existing customers…

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June 19, 2020
Blockchain in supply chain management – Explained ever so easily!
Technology

Blockchain in supply chain management – Explained ever so easily!

How blockchain technology is transforming complex supply chains to bring in transparency and trust in operations.

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June 8, 2020
3 Types of Affiliate Fraud Hurting eCommerce Conversions and Preventive Tips
Digital and content / Technology

3 Types of Affiliate Fraud Hurting eCommerce Conversions and Preventive Tips

The eCommerce landscape is a steep and slippery slope. Amazon has already captured nearly 50% of the total online retail in the US. Hundreds of eCommerce stores open every day…

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May 12, 2020
Writing a Great Blog Post: Explained in 3 Simple Tips
Digital and content

Writing a Great Blog Post: Explained in 3 Simple Tips

When Seth Godin revealed that ‘Content marketing is the only marketing left’, businesses - big and small - across the globe took his word seriously. And, thanks to content marketing…

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May 3, 2020
Great customer Support and How to Use Technology for it – A Complete Handbook
user experience

Great customer Support and How to Use Technology for it – A Complete Handbook

A Southwest passenger, Stacy Hurt, who flew home just a night before a chemotherapy session found out that her luggage was missing. That bag contained some treasured items (a rosary…

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April 7, 2020
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