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Top 5 Email Marketing Mistakes Every Online Business Must Avoid
Digital and content

Top 5 Email Marketing Mistakes Every Online Business Must Avoid

On average, every $1 spent on email marketing harvests approximately $44 in return. With an astonishing ROI like this, there is no way you can ignore the importance of email…

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September 11, 2020
Peer Review of Academic Manuscripts – Use Google Docs!
Digital and content / Technology

Peer Review of Academic Manuscripts – Use Google Docs!

Peer review is the most important step of assessing a manuscript for publication in an academic journal. When an author submits a manuscript to an academic journal, the journal editor…

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August 21, 2020
Making your Facebook Page work | 5 must-dos for any business
Digital and content

Making your Facebook Page work | 5 must-dos for any business

Facebook has proven itself to be the most accessible and inclusive interface between a business and its target audience. Through a Facebook page, any business can aim to: Gain visibility Enhance…

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July 19, 2020
3 Types of Affiliate Fraud Hurting eCommerce Conversions and Preventive Tips
Digital and content / Technology

3 Types of Affiliate Fraud Hurting eCommerce Conversions and Preventive Tips

The eCommerce landscape is a steep and slippery slope. Amazon has already captured nearly 50% of the total online retail in the US. Hundreds of eCommerce stores open every day…

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May 12, 2020
Writing a Great Blog Post: Explained in 3 Simple Tips
Digital and content

Writing a Great Blog Post: Explained in 3 Simple Tips

When Seth Godin revealed that ‘Content marketing is the only marketing left’, businesses - big and small - across the globe took his word seriously. And, thanks to content marketing…

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May 3, 2020
Your go-to guide on content marketing – 5 stages explained (with examples)
Digital and content

Your go-to guide on content marketing – 5 stages explained (with examples)

There are around 12 million to 24 million eCommerce websites as of date. And, new are spawning almost every minute. Over 70 million blog posts are published every month solely…

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April 3, 2020
4 Challenges that face social media marketers (and their solutions)
Digital and content

4 Challenges that face social media marketers (and their solutions)

The world wide web is brimming with numerous success stories about social media marketing. On the surface, it seems like everyone has aced social media.  The average retweet rate for…

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April 3, 2020
AI Assisted Content Marketing Tools for 2020
Digital and content

AI Assisted Content Marketing Tools for 2020

AI is the new electricity, says Andrew Ng, a leading thinker and pioneer in the subject. Stats confirm with Mr. Ng's opinion. Like electricity, AI has been transformative. And just…

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March 2, 2020
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