When Seth Godin revealed that ‘Content marketing is the only marketing left’, businesses – big and small – across the globe took his word seriously. And, thanks to content marketing the internet is rich with information that’s enough for consumers to make wise decisions.
On the downside, most of the content that’s being created by businesses neither works for them nor for their targeted audience. You see, the problem is that there’s already heaps of content out there for anything that you can think of.
My internet search reveals that as of now there are about 56,50,000 results for something as silly as ‘How to bid farewell to a cat’!
Now, if you set out to write a blog post in such times where competition is rugged you ought to make it worth every second that a reader spends on it. So, how do you go about writing a great blog post that keeps your readers hooked? I roll out three simple tips for you in this post.
3 simple tips to spin a killer blog post (on any topic)
Irrespective of whether you are writing a personal essay or a business blog post these tips and tricks will help you churn out content that gets more eyeballs, gets shared, and keeps readers coming back for more.
Let’s get started:
Understand the why and for whom
Before you set pen to paper do a quick ten-minute evaluation about the topic. Is the blog post meant to educate and inform? Who would it best appeal to? Should you be taking a story-telling technique or get straight to the point? This step is an important warm-up exercise to understand who will benefit the most from reading the post. And, in figuring out what takeaways should you be invariably including for the intended audience.
Adopt a reader’s mindset
Readers want to be entertained. Of course, they want the blog post to be informative and insightful at the same time; however, not at the cost of being boring. I can feel your pain if you work with a tin boxes manufacturing company. How could anyone be funny when writing about ‘tin boxes’, you object. Believe you me, even the driest of topics like ‘tin boxes’ or ‘corporate finance’ can make a gripping read if the writer is enthusiastic about the subject.
Optimize for search engines
Having worked really hard on a brilliant piece, it can be cringeworthy not to see it rank on the first page of Google. Let’s face the truth – Even the best of content will never get read if it isn’t optimized as per search engine requirement. Did you know that only the first five organic results account for 67.60% of all the clicks? So, unless you are utilizing user search behavior data to optimize your content and keywords, all your effort on writing is a waste.
With these clear takeaways on how to write a great blog post, you are now ready to draft a killer piece. Waiting to hear from you if these tips helped. Do write in!